1 Authentic, Mission-Driven Brand Authentic Brand for a New Generation of Consumer Mission-Driven Unique and Exceptional Omnichannel Values Award-Winning Designs Customer Experience ✦ Transparent, responsible sourcing ✦ Unique, proprietary designs ✦ High-touch premium service ✦ Sustainability practices ✦ Premium quality ✦ Unique omnichannel experience 1 ✦ Giving back ✦ Highly personalized ✦ High NPS of 75+ 2 ✦ Diversity, Equity, and Inclusion ✦ 62% word-of-mouth referral 1 2 2016-2021 Bizrate; 62% of customers cited word-of-mouth referral as an important factor in their decision to purchase from Brilliant Earth according to the Brilliant Earth Customer Survey May 2021 9