3 Massive Market Opportunity Tailwinds from Changing 73% of Millennials are willing Consumer Preferences to spend more on a Engaged with social and environmental product if it comes from a issues brand that stands for sustainability3 ✦ Digitally savvy shoppers ✦ Expect to shop whenever and wherever they want 79% Authenticity, individuality and self- of consumers are changing ✦ Participation of proposee in expression product preferences purchasing process based on social & environmental impacts of their purchase4 67% of Millennials and 7 in 10 Strong influence and engagement Gen Z buy or with social media research diamond 81% jewelry online1 proposees were involved in selecting or purchasing of proposees looked their ring2 for ring inspiration on social media5 1 2 3 Bain & Company, The Global Diamond Industry 2020-21, February 2021; The Knot, The Knot 2020 Jewelry & Engagement Study, December 2020; Nielsen, Global Corporate Sustainability Report, 2015; 4 5 Capgemini Research Institute, How Sustainability is Fundamentally Changing Consumer Preferences, July 2020; The Knot, The Knot 2019 Jewelry & Engagement Study, November 2019 11