The Next Generation Mission-Driven Fine Jeweler Ethos for Today’s Personalized, Digitally Native, Consumer Joyful Omnichannel Tech-Driven Customer and Customer- Experience Obsessed Unique and Brilliant Earth is a global leader in fine jewelry. Award-Winning We are successfully executing our strategy Designs to transform and modernize the jewelry industry. 4

William Blair Conference | Microsite - Page 4 William Blair Conference | Microsite Page 3 Page 5