Continue to Increase Market Share Drivers Opportunity ✦ Scale drives awareness and marketing efficiencies Increase ✦ Frequency of content and engagement across multiple touchpoints 62% Brand ✦ Global influencer partnerships Aided Brand Awareness 1 ✦ Partnership collaborations and marketplace opportunity Awareness Today ✦ Large, attractive and growing market $~280bn Tailwinds ✦ Highly fragmented with opportunity to take share from incumbents ✦ Increasing e-commerce penetration Global Fine Jewelry ✦ Alignment with Millennial and Gen Z values and preferences Market Opporunity2 1 2 Brilliant Earth Customer Insight Survey May 2022; 2021 market size per Euromonitor International, Fine Jewellery, February 2022 20