Bridal is Just the Beginning Fine jewelry represented Special occasions 63% & self-purchase of the global jewelry 1 ✦ Leverage in-house design capabilities market in 2020 Bridal focus ✦ Nimble, data-driven product Traditional today development Jeweler ✦ Enhanced CRM for existing loyal customer base Bridal Profitable Additional Upside First Purchase Fine jewelry market 1 Bain & Company, The Global Diamond Industry 2020-21, February 2021, includes earrings, necklaces, bracelets, and rings (other than engagement or wedding) 21