Positioned to be the Category Winner ✓ Authentic, Mission-Driven Brand ✓ Founder-Led and Diverse Leadership Team Committed to Inclusion ✓ Massive Market Opportunity ✓ Technology Enabled, Data-Driven Business Model ✓ Unique and Exclusive Products ✓ Exceptional Customer Experience ✓ Capital Efficient Operating Model ✓ Omnichannel Model Driving Growth and Conversion 22