Long-term Target Model Target Drivers Net Revenue Growth High 20%s – low 30%s Growth across our product lines and our omnichannel model Mid 50%s Premium products and brand, price Gross Profit Margin optimization engine, procurement efficiencies and growth of higher margin fine jewelry Growth of brand awareness and continued Marketing Expenses as a % of Net Revenue Mid to high teens rollout of unique joyful digital and showroom experiences to drive conversion and repeat behavior 15-20%+ Gross margin expansion and improved Total Adj. EBITDA Margin effectiveness of our marketing spend and leverage in our G&A expenses Note: These are not projections; they are goals / targets and are forward-looking, subject to significant business, economic, regulatory and competitive uncertainties and contingencies, many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause these variations, please consult the "Risk Factors" section of the company’s last issued 10-K. Nothing in this 27 presentation should be regarded as a representation by any person that these goals / targets will be achieved and the Company undertakes no duty to update its goals.